Category: Marketing Tips

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How to write an ad

Here’s a brief checklist: 1. Clarify your objective, for example, to simply build awareness or to prompt enquiries. 2. Think about your target audience – what do they want and what will interest them? 3. Look at competing advertisements – what works well and how can you make your advertisement stand out from them? 4. […]

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The best advertising should do these 10 things

1. Set yourself apart. Beloved Brands must be different, better, cheaper or not around very long. The story telling of the brand’s promise should help to separate the brand from the clutter of our minds. That starts with creative that feels different and makes the brand seem different.

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10 ways to waste your advertising dollars

1. One and Done. Any advertiser who runs a single ad and waits for results is wasting the money. Advertising works best when it is scheduled with some frequency. Expecting that one ad is enough is like assuming that one tap from a hammer is all a nail takes.

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10 ways to improve your advertising ROI

1. Have a goal/plan: Yogi Berra once said that if you don’t know where you are going, any road will take you there. Knowing what you want to accomplish may be half the battle in creating good advertising.

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10 things a good ad does

1. Stops The reader from turning the page. 2. Sells a product’s benefits rather than its features: People buy based on what the product does for them not on what ingredients it has. 3. Promotes the name of the store or brand while visually creating an image for it. 4. Speaks to a specific group […]

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10 reasons why readers vote and voters read

86% of voters who cast ballots in the last local election read a newspaper in print or online in the past week, or more often. 57% of voters rate newspapers – more than any other medium – as reliable, accurate and in-depth for local/civic issues. 51% of voters rate newspaper websites – more than any other type of local websites […]

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Ten reasons to use newspaper ROP advertising

1. Portability & Flexibility: Newspapers are portable, and ROP (Run on Press or display advertising) as part of the editorial, is more likely to be carried. ROP also allows ultimate control of size and position. 2. Specificity: Advertisers can request to have their ads in specific sections that appeal most to their customers; e.g., tire ads in sports sections. 3. Reader […]

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Ten reasons to use newspaper inserts

1. Impact: Preprints tend to slide out of the paper demanding to be read 2. Control: Advertisers control, size, color, pages, items, reproduction with a preprint 3. Targeting: With newspaper inserts advertisers can cost effectively distribute, by zip code or by market and everything in between. 4. Flexibility: Newspapers can deliver single sheets, cards, and […]