Category: Marketing Tips

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Ten reasons to use color in your advertising

1. Readers prefer to see ads in color. Today’s reader lives in a four-color world and is more receptive to color than black and white. 2. Adding color to a black and white ad produces higher recall scores; 15% higher than black and white ads 3. Talk about engagement. Color ROP ads drive readers to visit the advertiser 31% more than black-and-white […]

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Ten reasons to advertise on a newspaper website

1. Frequency: The online newspaper Web site user spends more hours online than the general user. More than four in ten newspaper website users (44%) spend an average of ten or more hours engaging in activities online during the past week. More than one in five of those newspaper website users (23%) spend more than […]

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Ten reasons to advertise during tough times

1. You’re Open. You still turn your lights on. Why not invite people in? If you are open for business at all, you must market that business. 2. Opportunity. When the pie gets smaller you can still get a larger slice. Advertising during tough times increases your odds of being the vendor of choice and […]

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Ten reasons to advertise in a newspaper

1. Reach: No other advertising vehicle has the reach of newspapers. Nationally, nearly 105 million adults read a newspaper in print or online on an average weekday and more than 111 million read a Sunday newspaper. Seven in ten adults read a newspaper or visit a newspaper website in an average week (Scarborough Research). 2. […]

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Ten reasons to advertise frequently

1. People have new wants and needs every day. Very few people have a need for any specific merchandise item on any given day. Half of consumers who had bought items in a week said that their decision to shop was made that day. Frequent advertising reaches this “thin market” when they are ready to […]

Ten components of a good ad layout
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Ten components of a good ad layout

1. Border. How do we separate the ad from the surrounding type?—with a border. Borders should complement the look that you are developing with your ad and should never be the most prominent part of your ad. Straightforward and simple is best. 2. Heading. Ad legend David Ogilvy stated once that “The headline is a […]

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Advertising Elements: What works in newspapers

The Study Goal • Examine how basic characteristics in ads can increase their effectiveness • Nearly 2,000 respondents in 10 markets across the nation viewed 650 display and display classifieds ads in various categories Key Measures • Noted: Did you see or read any part of the ad? • Associated: After you saw or read ad, did you […]