• HCN Advertising Works more »

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    Bee Healthy Nutrition

    Bee Healthy Nutrition

    We have seen a significant increase in our business growth since we began advertising in the Hood County News, and continue to get new customers. It definitely works for us. Jim and Pam Summers, owners Bee Healthy Nutrition

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    Rawhide Rustic

    Rawhide Rustic

    During the weeks that we run advertisements in the Hood County News, there is a noteable increase in our store traffic. Through our Hood County News advertising campaign during the past year, we have realized considerable growth in our business, and continue to grow our customer base. Carla Gomez, store manager Rawhide Rustic, Granbury

  • Print Products more »

  • Hood County News
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    Hood County News

    Published Wednesdays and Saturdays, the Hood County News provides award winning news coverage and advertising. A consistent winner in regional, state and national newspaper judging, the newspaper never loses focus on what really matters to Hood County–the readers and members of our community. The paper is delivered by carriers and mail to over 7,000 subscribers in Hood and surrounding […]

  • HCDeals
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    HCDeals

    HCDeals is delivered by mail to over 23,000 non-subscribers in Hood and  Somervell counties on Wednesdays. When combined with the Hood County News, advertisers can reach ALL of Hood and Somervell counties with an economical package. For less than 2 cents per household, a full-color, quarter-page ad will be delivered to over 30,000 households. Ad […]

  • Classifieds
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    Classifieds

      Classified ads are still one of the most read sections of our print product plus our all classifieds are also available online at classifieds.hcnews.com. Classifieds are also a key part of our total market publication HCDeals. A variety of package options make buying and selling a wide range of products and services very economical. […]

  • Special Sections
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    Special Sections

    The Hood County News also offers several special section opportunities throughout the year. All are inserted into the Hood County News for delivery to subscribers. Click on the publication links to see more information about promoting your business through these special sections. Special section calendar: Recent Special Sections

  • Online Options more »

  • Our website: HCNews.com
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    Our website: HCNews.com

    Your stories. Your paper. Your website. HCNews.com offers readers a variety of reasons to visit the site again and again. With features like daily updates, breaking news, award-wining photography; your advertisement receives quality, reoccurring exposure. Advertising on HCNews is an economical way to reach online readers. The website offers free news updates, obituaries, photos and photo galleries to […]

  • Digital Offers more »

  • HCDeals Digital
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    HCDeals Digital

    HCDeals Digital is a way to get your message to your customers via social media (Facebook and Twitter) plus email and text. Your advertising message will be posted on the Hood County News Facebook page, the Hood County News Twitter page, sent to our SMS text subscribers and our HCDeals email subscribers. This combined reach […]

  • Marketing Tips more »

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    How to write an ad

    Here’s a brief checklist: 1. Clarify your objective, for example, to simply build awareness or to prompt enquiries. 2. Think about your target audience – what do they want and what will interest them? 3. Look at competing advertisements – what works well and how can you make your advertisement stand out from them? 4. […]

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    The best advertising should do these 10 things

    1. Set yourself apart. Beloved Brands must be different, better, cheaper or not around very long. The story telling of the brand’s promise should help to separate the brand from the clutter of our minds. That starts with creative that feels different and makes the brand seem different.

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    10 ways to waste your advertising dollars

    1. One and Done. Any advertiser who runs a single ad and waits for results is wasting the money. Advertising works best when it is scheduled with some frequency. Expecting that one ad is enough is like assuming that one tap from a hammer is all a nail takes.

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    10 ways to improve your advertising ROI

    1. Have a goal/plan: Yogi Berra once said that if you don’t know where you are going, any road will take you there. Knowing what you want to accomplish may be half the battle in creating good advertising.

  • Brain Food for Business more »

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    The late arriving manager

    By Ken Keller Dear Ken Keller, Since I promoted someone into a management role, they have gone from being early to work and staying late to always arriving later than my other employees and leaving when the hourly workers go home. When I asked him about it he said that as a manager, he no […]

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    Playing the blame game

    By Ken Keller Dear Ken Keller, I have a manager that is getting on my nerves. She is what I call “a big talker” but it’s nothing but hot air. It’s frustrating for me, her peers and the other employees. When I call her out on missed deadlines or poor results, she is quick to […]

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    Your business is not a boxing ring

    Dear Ken Keller, It appears I have become a referee in a never-ending boxing match between my employees, figuratively speaking. The disagreements are about stupid things. When an employee arrives three minutes late, six people are in my office complaining the latecomer should be written up or fired. When someone leaves an empty coffee pot […]

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    Showing a bit too much skin?

    Dear Ken Keller, Attempting to accommodate my employees I decided to allow for casual dress from Memorial Day through Labor Day. Two months in, I have concerns. Some female employees are wearing outfits displaying considerably more skin than I feel appropriate. I overheard one male employee say, “I wonder what so and so will wear […]