10 reasons why readers vote and voters read

86% of voters who cast ballots in the last local election read a newspaper in print or online in the past week, or more often.

57% of voters rate newspapers – more than any other medium – as reliable, accurate and in-depth for local/civic issues.

51% of voters rate newspaper websites – more than any other type of local websites – as reliable, accurate and in-depth about local political/civic issues.

54% of voters rate local TV political ads as annoying, followed closely by those on network TV. Newspaper ads are rated least annoying.

40% of voters report that they are likely to read/look at a candidate’s newspaper ad.

91% of voters who contributed money to a campaign read a newspaper in print or online in the past week, or more often.

79% of voters in the 18- to 34-year-old age group read a newspaper in print or online in the past week, or more often.

83% of Republican, 81% of Independent and 84% of Democratic voters read a newspaper in print or online in the last week, or more often.

58% of voters who plan to use mobile devices for news about campaigns and elections use newspaper sources for that news.

62% of voters ages 18 to 34 who plan to use mobile devices to check for campaign/election news rely on newspaper sources.

Source: Moore Information 2012

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